Timex

Timex has been taking a licking and keeping on ticking since 1854. No slogan in watchmaking history has ever been more honest. While luxury brands built temples to themselves, Timex built watches for the people who actually needed them - soldiers, nurses, teachers, factory workers, and everyone in between. Affordable was never the insult their competitors tried to make it. Affordable was the mission. And Timex accomplished it without ever cutting a corner that mattered. Indiglo lit up the dark. Ironman conquered the marathon. And the Weekender became the most recommended watch on the internet for a reason. For the one who believes a watch should be bought without guilt, worn without worry, and trusted without question. Timex never asked to be admired. It just asked to be useful. And that turned out to be the most admirable thing of all.